Create products in Sello for your marketplaces with Google Shopping feed. This feature also has full support for automatic product updates through the feed if needed.
You can import and update products in Sello platform through Google Shopping feed (Google Merchant). Get started with Sello your products on marketplaces with the help of your product feed. Sello supports both Google Shopping feed in XML and CSV format in several different data layouts.
Google Shopping
You will need to have the following for setting up Sello with your Google Shopping product feed imports. First of all you will need a Google Shopping product feed in either XML or CSV format. Then you need to register a Sello account and choose what marketplace you want to sell at, then you add you product feed to Sello for getting your products imported to Sello.
Go to and register your Sello account – it is totally free. There are a couple of steps when registering, you add your account details, choose what marketplace to sell at and add your URL (web address) to your webshop.
When you register a Sello account you can choose one marketplace to sell at – If you want to add more marketplace to use with Sello you can do this afterwards from you settings page in Sello – See the Sello help portal.
Fetch your URL (web address) to your Google Shopping feed from you webshop platform or other platform. When you have located your Google Shopping feed URL you need to add this to your Sello platform and start importing the products form your feed.
  1. Login to your Sello account
  2. Click on the menu Admin tools
  3. Choose Import / export in the drop down
  4. Click on Google Shopping 
  5. Add your product feed URL (web address)
  6. Select your product feed language
  7. Click Import products to start the import
Connect to these Marketplaces