Wish started back in 2010 and is now the worlds biggest mobile based marketplace. The Wish mobile app had 100 million users in 2017 and that number has definitely increased since then. Wish spends nearly $500 million on Facebook advertisements per year.
In 2017 Wish started to promote the Wish Express program where more local based merchants can advertise their products to customers close by. For example a European merchant will have a benefit and get better promotion for their products with fast shipping towards European buyers.